project type
Client: Cedar and Myrrh
role
Graphic & Packaging designer
duration
4 weeks
tools
Illustrator, Paper Prototyping, Sketching
Overview
Developed a cohesive and elegant packaging system that unifies six scents while protecting delicate incense sticks and reinforcing the brand’s natural identity. Inspired by the calm of the forest, the design delivers a serene unboxing experience through a structural solution that balances efficiency, protection, and aesthetics.
Client Requests
The client requested a packaging system that:
Designs a protective yet efficient structure for fragile incense sticks.
Allows easy packing and insertion of sticks, with space to include a brass incense holder.
Creates a forest-inspired visual identity that feels minimal yet elegant.
Maintains low production cost and scalability for new scent variations.
Design Challenges
Develop a unified visual system for six scent variations.
Balance structural protection, production efficiency, and aesthetic harmony.
Express a sense of natural calm and craftsmanship aligned with the brand’s identity.
Final Design & Functionality
The final packaging design achieves a balance between elegance, protection, and production efficiency.
Outer Box: Natural, paper-based texture in muted tones that differentiate each scent family.
Insert Tray: Custom-designed to hold incense sticks securely and prevent bending or breakage.
Wing Closure: Folded design discreetly conceals a compartment for the brass incense holder, keeping all components neatly contained.
Material & Finish: Matte-textured paper with subtle embossing and tonal color variations conveys a calm, forest-inspired identity.
System Benefits: Simplifies packing, minimizes material waste, and creates a tactile, serene unboxing experience that reflects the brand’s mindful values.
Reflection/Learning
Strengthened understanding of how structural design and brand storytelling shape user experience
Learned to balance functional needs, sensory aesthetics, and production feasibility
Ensured every detail contributes to a cohesive, calming, and memorable brand presence