project type
Client: Cedar and Myrrh
role
UI/ UX & Web designer
duration
3 months
tools
Photoshop, Illustrator, After Effects, Shopify (template + apps), AI-assisted content ideation & SEO
Overview
Redesigned the e-commerce platform for Cedar and Myrrh, a ritual-focused wellness brand, to create a more intentional and intuitive online experience. The redesign combines elegant, nature-inspired visuals with streamlined navigation, SEO optimization, and interactive shopping features—enhancing both brand storytelling and user engagement.
Client Requests
Shopping-focused experience: Design a visually engaging website to guide users toward purchases.
Showcase sustainability: Make eco-friendly practices and ethical sourcing visible to customers.
SEO optimization: Structure content and metadata to improve search engine visibility and drive traffic.
My Contribution
In this project, I focused on improving the shopping experience while aligning the website with both client goals and user needs. My contributions included:
Simplified navigation and restructured site hierarchy for a calmer, more intuitive flow.
Reorganized product categories, titles, and descriptions based on SEO optimization to improve visibility and discoverability.
Designed and implemented interactive elements, including upsell pop-ups, reviews, FAQs, testimonials, and star ratings to enhance engagement and trust.
Curated and edited photography to match the brand’s mindful, ritual-focused aesthetic.
Created informative infographics to guide users and improve understanding of products and rituals.
Video Walkthrough
A short video demonstrating the redesigned website flow from homepage to checkout, showing improved navigation, interactive elements, and optimized content.
Outcomes
Improved user engagement and browsing flow through intuitive navigation and interactive features.
Enhanced brand perception by delivering a mindful, elegant digital experience aligned with the brand identity.
Increased online visibility and SEO performance, driving better search rankings for key products like Palo Santo and Hinoki.
Boosted conversions and sales through optimized content, interactive elements, and strategic UX improvements.
Reflection/Learnings
Through this project, I realized how crucial SEO optimization is for driving sales and how engaging interactive features—such as popups, FAQs, and other micro-interactions—can influence conversion rates. I also identified opportunities to improve my skills in infographic design and product photography to create more eye-catching visuals. For future iterations, I plan to further explore interactive features and conversion-focused design enhancements.